Our objective is to offer an elevated sleeping experience with meticulous attention to detail, and with sustainability and craftsmanship in mind. The aim is to transfer maximum value to our customer in the shape of fair pricing, supreme quality and dedicated customer service. Our core ambition is to minimise our company’s impact on planet earth and take responsibility for our actions in relation to the environment and people around us.  


However words are empty without action. So what do we do to achieve our objectives?  

⏤ We produce only what is needed; no waste, no inventory of unsold goods, no overproduction and no unethical labor. If an item is not needed, it doesn’t get made.   

⏤ We avoid unnecessary transportation across continents by initially only offering regional sales and shipping within the EU. Expansion into new regions will occur once we have found stable, local manufacturing on new markets.

⏤ By focusing on organic business growth, we ensure full control over every step of the product journey. With full control comes the ability to say no to unnecessary waste and pollution, but also saying yes to responsible materials and production. Not only do we think this is the right way of doing business in today's world, we think it is the only way to secure a better and lasting tomorrow.